max lefeld

Born in Caracas, Venezuela, Max strongly believes that you cannot discover new oceans unless you have the courage to lose sight of the shore.

His career began over 25 years ago as a copywriter at Lintas.  He went on to work at some of the world’s leading agencies including Leo Burnett, J. Walter Thompson, Ogilvy & Mather, & Publicis, working on such global brands as Coca-Cola, Procter and Gamble, Unilever, Nestle, Kraft, Kellogg, Ford Motor Co., Heinz. Prior to launching his own shop Co.Jones, Max was Ornelas’ Chief Creative Officer in charge of creative development for Nissan, Budweiser, Michelob, ALLTEL, Ocean Spray, Texas Rangers and the Dallas Mavericks.  

His work has crossed cultural barriers and has been recognized through countless awards including Clio, NY Festival, FIAP, Addy’s, O’Toole, Telly’s, ANDA, Adage Hispanic Creative Awards, HispanicAd, and Se Habla Español.

Now, as the nation faces the challenge of speaking to a new generation of Latinos, it is apparent that yesterday’s solutions no longer apply.  In 2004, Max chose to set sail on a different course and once again left behind past traditions and approaches in search of new solutions.  Fueled by passion for his art, Max launched Co.Jones, a Latino creative workshop with a bold vision of creating a culturally relevant ideas that deliver results.

Passionately creative, brilliantly strategic, with a dash of biting wit; one thing’s for sure, Max’s visionary approach delivers results.