maritere ‘mt’ Llorente 

Maritere Llorente, better known as “MT” has been in the business of marketing to U.S. Hispanics for more than 30 years. Having worked in national as well as local agencies and on the media side, MT has honed her marketing skills, particularly in the area of strategic development, while serving as head of diverse account groups.

Her passion lies in brand development and management based on an uncompromising pursuit of a unique differentiation for each brand she embraces.

MT has an uncanny ability for producing awe-inspiring creative briefs that offer a singular strategy for the brand in question. She then positions them with an advantage to the competition that directly addresses the targets’ needs, yielding the utmost effectiveness and results.

Maritere has led the development of successful campaigns for blue chip clients that include SE Toyota, National Pork Board, the MLB’s Miami Marlins, Chevrolet, Denny’s Restaurants, Nestle USA, Nissan North America, Jack Daniel’s Tennessee Whiskey, M&M/Mars, Kraft General Foods and the Holtz Children’s Hospital.