daniel g. fletcher

Dan is a proven C-Level marketing communications executive. Throughout his career, he has leveraged his thought leadership
and business development skills to build successful agencies in
the advertising, promotion and experiential sectors.
And with Dan at the helm, his companies went on to support
the launch and profitable growth of high profile brands for
clients in highly competitive business categories.

In 2012, Dan founded Beautiful Land Communications, LLC, an advisory group with expertise in business and sponsorship development, content development and delivery, and analytics. Importantly, Dan works closely with senior clients to address
retail strategies and execution challenges as well as global opportunities.

A former executive creative director at one of Y&R’s agencies
(and now owner of an agency) said this about Dan, “... he’s as
savvy in the boardroom as he is on the street – a connector of people, big ideas and The Deal – and a very smart brand man
and strategist, too...”

Prior to founding Beautiful Land Communications, Dan was the President & CEO of specialty agencies affiliated with the Interpublic and Omnicom networks. He was tasked with forming and directing agencies representing all General Motors and 25 brands. Under his leadership, billings in each of the Agencies exceeded $180M within two years of start-up. Concurrently, he led the opening of 8 field offices in key business hubs across the US.

As Managing Director of IPG/Kaleidoscope’s LA based GM R*Works unit, Dan was responsible for leading a dedicated account management, operations and financial staff. Under his direction, this operating unit developed metric-based tools and analytic processes, innovative go-to-market strategies and executions for all of GM’s sports, entertainment and event marketing initiatives in the western United States. The group won many awards including recognition as GM’s Western Region partner of the year.

Earlier in his career, Dan had extensive experience with CPG, banking, sports equipment and entertainment clients.

An inspiring and provocative presenter, Dan has been the featured speaker at the Radio Advertising Bureau’s national convention (NYC), CBS Television’s affiliate’s national convention (LA), the Chevrolet School of Marketing and Management (Detroit) as well as numerous ad clubs across the country.

Folks who know Dan well, attribute much of his success to his passion and participation in sports.

He was a QB at The University of Tennessee and played rugby with club teams across the United States.